"Sports media criticism" is sportz about sportz. It’s as boring as anything else that’s two steps removed from a subject — it’s analysis of analysis. It’s a hall of mirrors. It makes as much sense as reviews of Amazon reviewers, or music criticism criticism, and only invites sports media criticism criticism criticism.
Sportz is contagious, and doubles like mitosis as it spreads its stupidity. There is nothing smart that you can say about anything stupid — especially something that’s designed to be stupid. Ignorance and anti-intelligence spread like disease, infesting every context in which they are allowed to exist. That’s as real a reality as the indisputable maxim that says big-time players make big-time plays in big-time games.